7 October 2021
‘St Marys Town Centre’ Brand Identity Development
Mind Methods was selected as the brand agency to lead the brand redesign for a non government organisation based out of Western Sydney.
Snapshot
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Background
St Marys Town Centre (SMTC) is a board comprised of business leaders from the area, 250 retailers, service providers and speciality stores catering to the local community. St Marys Town Centre Limited exists to engage and connect business and social communities to work together with local government, businesses, stakeholders, and the community to create sustainable growth in the heart of the west. SMTC also play a vital role in the revitalisation and renewal of St Marys through placemaking projects and by improving the physical, economic, and social environment of the town centre.
STMC identified that a brand refresh was required to modernise the brand and embody the new strategic direction for the area. Mind Methods had to find a solution with broad appeal and flexible across a range of applications. The challenge was balancing heritage with modernity. Communicating the rich industrial and indigenous roots of the area whilst highlighting the promise of growth and prosperity in St Marys from proposed infrastructure developments for the region over the coming decade.
