7 October 2021
FMCG Insights Report
A unique creative approach to internal reporting that highlights key insights and results through succinct and easy to digest infographics.
Snapshot
Type:
Industry:
Services:
Situation:
George Weston Foods (GWF) are suppliers of many of Australia and New Zealand’s favourite and trusted food brands such as Tip Top (Bread) and Don (Small Goods). Following the launch and roll-out of a new Tip Top product range (Frozen Bread), the team needed to report progress back to the business to illustrates its initial success and gain further support to continue promoting the product.
GWF approached Mind Methods to help them visually communicate a report that would illustrate the various products that were launched, why they were introduced to market, how they opened up a new category and the initial sales results that had been achieved since launch.
