Red Hat® ‘OPEN’ Cafe

Red Hat Event Marketing consisting of exhibition advertising, exhibition stand design and marketing collateral for the Gartner Symposium ITxpo.

Situation: “Problem & Opportunity”

Mind Methods was tasked with developing an engaging exhibition presence at the 2018 Gartner ITxpo in the Gold Coast.

The canvas was a large booth and branded cafe for the duration of the 3-day tech conference. Red Hat hosted daily speaker sessions at various locations and offered private consultations during the event.

Despite the tight turnaround, considerable freedom was given in how to present Red Hat’s offering during the conference.