7 October 2021
‘Ovida’ Energy Industry Brand Identity
Mind Methods was selected as the brand agency to lead the brand development and naming project for a sub-brand owned by established energy company, Jemena with a mandate to create a completely new brand identity.
Snapshot
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Background
Jemena is a large established company within the energy industry. They own and operate a diverse portfolio of energy and water transportation assets across the east coast of Australia, with more than $10.5 billion worth of major utility infrastructure.
Jemena were seeking to launch a new product offering under a separate sub-brand that required its own complete brand strategy and brand identity. With this decision came the need to develop a unique brand name for the sub-brand.
Seeking external support to help develop this new brand, Jemena eventually selected Mind Methods as their brand agency to lead their Brand Development project.
